Burberry - the romance and atmosphere of Victorian London

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30 May 2012

It's London, of course, with undefinable, foggy street scenes reminiscent of the Victorian age. Shades of Dorian Gray in this eternally-beautiful couple who decadently cloak their beguiling youth in the sinuous curves of Burbery's increasingly-seductive trench coats.

This is the Burberry autumn-winter 2012 ad campaign, featuring actress Gabriella Wilde and musician Roo Panes, shot at night at the Royal Naval College, Greenwich, with photography by Mario Testino and creative direction by Christopher Bailey. The images introduce the Burberry Prorsum, London and Brit autumn-winter 2012-2013 collections. Musician Roo Panes wrote the soundtrack for the campaign, Indigo Home, which will be available on iTunes from 1 June 2012.

Christopher Bailey, Chief Creative Officer at Burberry, said, "We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way.”

Bailey continued, "Using London as the backdrop, we shot the series of cinematic, emotive black and white images and short films with the incredibly talented Gabriella Wilde and Roo Panes, who effortlessly bring the campaign and our collections to life across all of our platforms."

We'll bring you the video as soon as we can!

Read more:
Burberry Prosum men's autumn-winter 2012-2013
Burberry Prorsum women's autumn-winter 2012-2013
Burberry goes big in Taipei