Michael Kors, Mother's Day initiative in UAE stores

Michael Kors has announced an interactive, two-part Mother’s Day initiative that will run from 1 to 21 March 2012 in the two Michael Kors store locations in the UAE – Mall of the Emirates and Abu Dhabi Mall.

Customers who make a purchase from March 15 to March 21 will be able to personalize their own photos with dedications to their mothers through a collaboration with Fishfayce, the digital photobooth company. The pictures will be posted on the Michael Kors Dubai stores’ Facebook page; one will be chosen as the “best” and the winner will receive a shopping spree in one of the Michael Kors stores.

In addition, customers who make a purchase from 1 to 21 March will be able to enter a raffle to win a Joan bag, the chic structured handbag Michael Kors created in honour of his mother.