Gucci has announced an extension of its cooperation with Charlotte Casiraghi, who will be featured in the new images of the Gucci advertising campaign “Forever Now”, designed by creative director Frida Giannini with Charlotte Casiraghi. Over the course of the next two years, the campaign, created to celebrate the Maison's most famous icons, will feature Charlotte Casiraghi in a series of photos taken by four of the most famous portrait and fashion photographers in the world.
The first images will be taken by Peter Lindbergh, and they will tell the story of the famous red and green Gucci ribbon. The photos will be taken in a stables, reflecting Charlotte's passion for horses. This is very apt, because Guccio Gucci was inspired by the girth of a horse's saddle to create the maison's iconic red and green ribbon. This was first used for details on luggage, and from then on the colours became a hallmark for the brand.
Frida Giannini said of the new project, "Over the last two years, as we share the same passion for horses, I have been fortunate to meet Charlotte. She perfectly embodies the grace and style of the jockey, and she is a great ambassador for the sport. While I designed her riding collections, I felt particular admiration for her ability to combine her family traditions with a unique and contemporary style. I am very happy to be able to celebrate Gucci's iconic motifs with a person so closely linked to the Maison's history and essence. Charlotte personifies Gucci's style with effortless elegance."
Charlotte Casiraghi said, “There was a special synergy with Frida and her team during the development of this project, and we all felt the same desire to create something of significance. I love Frida's talent as a designer and the way in which she reinterpreted the Gucci motifs, with ionnovation and timeless sophistication. In addition, working with some of the finest fashion photographers in the world to celebrate the historic Gucci heritage was an exciting experience.”
The new campaign “Forever Now” will be launched worldwide from 7 March 2012 in newspapers and fashion and lifestyle magazines. Gucci, founded in 1921, has long been associated with the field of horseriding, using various motifs, such as the horse's bit. The new project for a riding collection created by Frida Giannini for Charlotte Casiraghi continues the tradition. It is therefore a technical collection, but without doubt a luxury series of products considering the high quality of materials used.
Charlotte Marie Pomeline Casiraghi is the second child of Caroline, Princess of Hanover, Hereditary Princess of Monaco, and the late Stefano Casiraghi, an Italian industrialist. She is fourth in line to the throne of Monaco.