Selfridges, Triumph Essence lingerie, and Helena Christensen

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29 February 2012

Selfridges is currently hosting a launch for Triumph Essence and its Helena Christensen for The Luxury Collection of lingerie, with a dazzling interactive campaign. Triumph began from the delicate fabrics and alluring appeal of the new collection, and wove these elements into a fairytale theme. Striking visuals, including a forest made from lace set on a magical blue backdrop invite visitors to take a journey, "following the path to your fantasy." The forest scenes are displayed on each side of the store's main doors, accompanied by music with a magical, haunting quality.
Originality becomes even more intense on the third floor, where women can discover a unique method of trying on the lingerie. The Triumph "Fantasy Mirror" enables them to experience the collection without removing any clothing at all. The shopper simply uses a digital touch screen to select an item of lingerie, and then they watch as the system creates a 3D depiction that maps the underwear perfectly to their shape.
Brand ambassador is of course Helena Christensen, who was present in the London store at the launch on 23 February 2012.

Follow this link to read more, see more images, and watch a behind-the-scenes video