"The spirit of our spring-summer 2012 collection is reflected beautifully in this new ad campaign," says Louis Vuitton Artistic Director Marc Jacobs. "All the tone and texture of the collection -- the lightness, the prettiness, the broderie anglaise, the millefeuille layers of organza -- are recreated in these wonderful images by Steven Meisel".
The advertising campaing returns to the fashion show narrative, continuing from the point where the woman steps daintily off the pure white fairground carousel and into the pastel pink paradise of a nearby ice cream parlour.
It was shot by Steven Meisel who also worked on the Prada spring-summer 2012 campaign. Up-and-coming models Daria Strokous and Kati Nescher were picked to wear some of the LV season’s standout looks. The highlights including romantic broderie anglaise dresses, ladylike shifts embellished with strass and the Lockit bag in sheer nylon voile that opened the runway show.