Exclesior brings luxury back to Milan's centre

by

Writer

12 September 2011

Milan is heralded as being an international shopping destination, home to the showrooms of the hottest international and Italian fashion brands as well as its buzzing social life with a wealth of first class bars and restaurants. Despite this, Milan's tourist centre surrounding the infamous Gothic Duomo Cathedral has of late been plagued with a less glamorous reputation due to an onslaught of mid-priced to low-end retail names and sidewalk cafes with the dreaded 'photo menu'.

All of that is about to change thanks to a welcome new addition to the Corso. Italy's COIN group, (responsible for the chic COIN department store, present in Italy's major cities) have unveiled the Excelsior Milan - once a former cinema, the Excelsior has been revamped with a design by world-famous French architect Jean Nouvel.

This seven-storey fashion, design, cosmetic and gourmet emporium is a veritable wonderland of handpicked goodies from the very best names in the industry. Inside, the French architect has coated the walls of the old theatre with reflective paints that jump at the light beaming off LED screens. Each floor is disconnected from the perimeter, giving you the impression that you are floating, a multitude of balconies and an updated ticker evoke the site's former theatre persona.


At a press conference to introduce the new space, we were walked through each floor, getting a first look at the unique design concept Excelsior takes on selecting the very best from collections like Manolo Blahnik, Christian Louboutin, Valentino and Marc Jacobs. Buying consultant Antonia Giacinti (owner of the city's Antonia multi-brand stores) gave her tastefule expertise to select only the best of the best. The ground floor boasts a Tiffany & Co. Boutique and a Ladurée sweets shop so you can grab some flakey and creamy macarons while browsing.

Our favourite part is by far the basement level gourmet shop which stocks only the best in Italian gastronomy along with a take-out, bistro and café masterminded by reputed Italian Chef Davide Oldani. We are certain Excelsior is going to change the face of shopping in Milan, with the best of Italian luxury under one roof.

Excelsior Milan
Galleria del Corso, 4, Milan