For Spring/Summer 2012, Gucci has presented a collection inspired by Brit style, with particular reference to prestige sports. Creative Director for Gucci, Frida Giannini, explains the collection as “a gentlemen’s club, populated by aristocrats, singers, nobility and rock stars – who love to combine tradition and innovation.”
Items of the collection present a clean and precise attitude reminiscent of ‘aristo-sport.’ Tailored jackets have a competitive feel with subtle details that recall equestrian sports, suede collars, ‘racing’ red inner lining and pockets with contrasting profiles. Blazers have suede details. Bomber jackets take a different turn with quilted patterns similar to fencing uniforms. All these are paired with athletic trousers either fitted like riding jodhpurs in stretch fabric, or soft with a more relaxed feel, like golf slacks.
The colour palette features a mixture of colours from cool ice to flame red with wine colours in between. Prints are very British created exclusively for Gucci with houndstooth, and unique checkered prints, different for each garment.
Materials create unusual effects for a twist on traditional fashions. Expert craftsmanship is combined with a mix of fabrics and prints, and the new treatment of leather to achieve new textures.
Last but not least, the accessories are supremely elegant. Bags with geometric shapes that have a travel feel. Here too texture takes precedence, with combinations of crocodile and vegetable leather used for saddles and canvas. For footwear Gucci suggests mocassins with horsebit motif, and lace-up derby shoes for more formal occasions. To complete the look, there is new eyewear, sunglasses with large leather frames and lightly tinted lenses.
Milan Fashion Week - Men's Spring/Summer 2012