Brioni – the leading luxury brand in America

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14 June 2011

Brioni is in first place as Top luxury brand 2001 for men's fashion, according to the Luxury Institute. The New York research institution used various criteria to analyze the expectations and purchasing characteristics of potential consumers in the luxury goods sector, reaching the conclusion that Brioni is the best-appreciated brand in the USA.
Francesco Pesci, CEO of Brioni, said, "We are proud to be in a leadership position for American luxury consumers. The U.S. has always been one of the most important markets for our company, and for the whole of the luxury sector."