Ermenegildo Zegna opens a new global store in Paris

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14 June 2011

Ermenegildo Zegna is opening a new global store at 50 Rue du Faubourg Saint-Honoré, thirty years after its first Paris boutique. This reflects the brand's success in France, where it has achieved constant growth and has become synonymous with quality and excellence.
The boutique was designed by architect Peter Marino, with a 500 square metre retail space over five floors. All the Ermenegildo Zegna collections, including Z Zegna and Zegna Sport, are displayed.
The exterior features a texture of interwoven metallic strands, expressing the textiles used to make the products. The same sort of evocative contemporary design can be seen inside as well, with two elevators in which details recall loom equipment. The store features modernist furnishings, including two lounge chairs designed by Gio Ponti for Cassina in 1964, and a set of Artona armchairs by Afra and Tobia Scarpa. As well as modern furniture, the interiors also include specially commissioned artwork: a modern interpretation of a historical loom by Frank Thiel, and an Oasi Zegna landscape photographed by Mimmo Jodice. In fact, a key factor in the store design's inspiration is the textiles manufactured at the Zegna wool mill at Trivero in Italy, which has been operating for over a century.

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