3D tee-shirts by Lovege

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10 June 2011

3D has been big in cinemas over the past few years, but now you can actually wear it. Japanese brand Lovege - designers Hiroshi Inoue and Hiroshi Nozawa - have created a collection featuring 3D elephants, horses and flowers. Each T-shirt is packaged with a pair of 3D glasses, so that you can appreciate what you are wearing.
Lovege is a brand that is inspired by the natural world, and that uses only the best organic materials. For this spring-summer 2011, collection, the products are made in bioRe cotton, by Remei AG (Switzerland), a company that supports independent organic farming in third world countries in India and Tanzania. The tee-shirts are marketed under the label "nowartt," which has the dual meaning "now art textile" (timeless modern art) and "no war textile" (peaceful art). The graphic design reinforces these concepts.

The products are available at Harvey Nichols, Hong Kong.
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