Lanvin reopens Hong Kong boutique

by

Writer

27 April 2011

Hong Kong – Lanvin re-opened its Hong Kong Men’s boutique at IFC Mall in the cosmopolitan and vibrant heart of Hong Kong. The store design is straight out of the imagination of Lanvin’s Creative Director, Alber Elbaz. The architectural concept is a mix of cultures consisting of Art Nouveau and Versailles inspired prints.

The decor keeps with the Lanvin philosophy about being more of a home than shop in which shopping is a new experience, a source of pleasure at the heart of the Lanvin world. The secret to creating this unique atmosphere is the unconventional combination of rough and refined materials. Antique chandeliers are paired with Versailles palace-like parquet floors, and1930s archive photos.

In time for the re-opening is a special collection of men's cotton t-shirts that include a variety of creative prints with a little touch of humour that echoes the ready-to-wear collection.