Escada Launch Party for new flagship

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26 April 2011

Escada threw a swanky soirée over the Easter weekend in the Italian beachtown of Forte dei Marmi to inaugurate the label's new boutique there.

The boutique is the first new concept flagship for Escada located in the town's luxury piazza. Over 300 guests turned out for the evening where Escada Group CEO Bruno Salzer and Managing Director of Escada Italy, Alberto Cristofoli, kicked off the event.

The luxury label Escada was established in 1976 and is available in over 80 countries in 1,260 retail points. Escada Sport is the label's line of casual and metropolitan wear.