Dita Von Teese to launch lingerie line

by

Writer

14 April 2011

(WWD) International Burlesque star Dita Vom Teese has signed a global licensing agreement with Australia’s Lime Door Brands to produce, market and distribute the first collection of lingerie bearing the Dita Von Teese name.

The agreement also involves the queen of burlesque and the brand development firm becoming co-owners of other brands
and product categories, including a line of dresses. Distribution kicks off later this year in Australia, followed by expansion in the
U.K. and other international markets in 2012.

Von Teese described the lingerie pact as an “exciting opportunity...I’m delighted to be in the process of creating both a line of retro-glamorous clothing and lingerie,” said Von Teese.

Regarding her connection with lingerie, which plays an all-important role in her risqué performances, Von Teese said, “Indulging in elegant lingerie isn’t about the seduction of another person, it’s about seducing yourself first and embracing womanhood
and femininity... I’d like to remind women...that lingerie can be beautiful and functional. you don’t have to have your work lingerie and your date lingerie; it can be the same thing. I want to do bigger sizes, because I have a lot of female fans that are curvy girls.”

Von Teese’s launch collection will feature lingerie sizes that range from extra small — like the petite Von Teese — to plus
sizes.