Pirelli PZero prepare to open their first flagship boutique

by 28 January 2011

PZero has finally chosen the location for their first flagship store. The store which will be located in Milan’s centric Piazza San Babila will cover 1500 square meters and will overlook Corso Venezia – where fashion and design meet!

According to Anthony Gallo, PZero’s Project Manager, “the store will have a concept developed by a team of interior designers with strong references to the world of tires and industrial design which will reflect the brand’s DNA and its strong brand identity.”

In addition to clothing and footwear this new store will present other products that have now become cult items: from the funny boot to playful colored rubber boots to the PBag, loved by celebrities around the globe to the mythical Rubber Racer sneakers with a vintage style. Additional products such as watches, boats and skis, which highlight the high-tech spirit present in Industrial Design Pirelli will also be on display.

Further reading:
New models in the Pirelli PZero Racing range of mens luxury watches