Burberry Brit in Milan is the first boutique with this label to open in Europe. Located in Corso Venezia 9, this 250 square meter store opened its doors on Saturday November 27.
The store reflects a new concept developed by Burberry's Chief Creative Officer, Christopher Bailey, in which British themes and materials are used in a contemporary and innovative style, using state-of-the-art technology such as LED flat video walls that broadcast the brand's latest fashion highlights.
Pivotal to the Burberry Brit collection is its casual outerwear, with classic check and denim. Also stocked in the new store are Burberry Accessories and Burberry Sport.
Burberry currently has 5 flagship stores in Italy, in Milan (Via Verri 7), Rome, Florence, Bologna and Venice.