British Airways's Happiness blanket that changes colour, according to your emotions Skift

British Airways's Happiness blanket that changes colour, according to your emotions

BA's Happiness blanket that turns red when you feel anxious and blue, when you are calm and relaxed

by 02 July 2014

The next time you fly with British Airways, chances are you may receive a ‘happiness blanket’ that actually changes colour, according to your emotions.

A violation of privacy? No not really, rather an innovative high-tech cover that can sense the brainwaves of the user to help the crew serve the passengers better.

Indeed, the blanket has optical fibres woven into it, and uses neuro-sensors to measure a person’s brainwaves. It then changes colour, from red to blue: when a passenger feels anxious or stressed, the blanket turns red, when calm and relaxed, the blanket is blue.

The blanket connects with a headset via Bluetooth that tracks the brainwaves. In an effort to validate its in-flight innovations, dozens of volunteers will try the blanket on trans-Atlantic flights. The colour patterns will give the crew an idea of the behavioural response of the passengers to in-flight services such as the timing of meals, the menu, and the movie options.

“Using technology like the ‘happiness blanket’ is another way for us to investigate how our customers’ relaxation and sleep is affected by everything on board, from the amount of light in the cabin, when they eat and their position in the seat,” British Airways said in a news release.

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