B&O Play x Pepsi “Live for Now” range B&O Play x Pepsi “Live for Now” range

Bang & Olufsen joins in the Brazil World Cup celebrations


A celebration of football, art and music

by 29 May 2014

Fans will soon come together to experience and celebrate the energy and spirit of the world’s biggest sporting event, the 2014 FIFA World Cup in Brazil, and Bang & Olufsen will now be a part of that history.

B&O Play has teamed up with Pepsi to produce some exclusive designs of its Form 2i and BeoPlay H6 headphones as part of Pepsi’s “Live for Now” Capsule Collection. The “Live for Now” Capsule Collection is a celebration of football, art and music, and will involve a number of other partners, including Original Penguin, Gents, Goodlife, Del Toro and Shut skateboards.

The special edition B&O Play headphones will feature artwork from Ricardo AKN, Merijn Hos, Zosen and the UK’s professional doodle bomber Hattie Stewart.

The “Live for Now” range is available at several audio outlets and retailers including Amazon and Selfridges.