Following on from its hugely successful television documentary last year, Rolls-Royce Motor Cars have decided to lift the veil on it's minutely detailed production process even further, by taking over the entire Saatchi gallery for a four-day event devoted to celebrating its unique manufacturing and design process.
Opening on the 13th November the exhibition entitled 'Inside Rolls-Royce,' will be open for four days in London before going on tour to major cities around the world in 2015.
''Inside Rolls-Royce' will treat guests to an unexpected multi-sensory journey through the marque's world-renowned engineering, design and craftsmanship, providing new levels of insight into the remarkable lengths required to create the world's pinnacle super-luxury motor car.' In what will be an 'engaging, interactive experience' guests will be introduced to the iconic British brands' commitment to luxury and bespoke design.
Despite being one of the pinnacles of British excellence, little has been known about the car manufacturer and its 110-year history, until now. Each of the nine galleries at the Saatchi gallery will focus on one key aspect in the creation of a Rolls-Royce motorcar. From an innovative digital display of the colour palette, visitors can select an item of their choice, place it on the colour activation table and watch the room change hue to match.
In another room inspiration is taken from Rolls-Royce's 'Wraith' in Forza Motorsport 5, released this year. After guests have designed their perfect Wraith, they can then race with friends and compete for the best lap time. Expert craftspeople from the Rolls-Royce factory at Goodwood will also be in attendance during the exhibition to demonstrate and explain the very particular skills that contribute to the creation of the cars.
The next experience sees the visitors have the opportunity to 'Be the Spirit' and briefly transform themselves into the iconic statuette that adorns the bonnet of each Rolls-Royce. The pièce de la résistance, of course, comes in the shape of the end result, where visitors will get the chance to get up-close and personal with the world's finest motorcar.
Rolls-Royce's CEO, Torsten Müller-Ötvös explained the motives behind the collaboration with Saatchi: 'The huge response to the Channel 4 documentary reminded us of the love people from all walks of life have for this standard-bearer of British excellence, and bears testament to the successful renaissance of Rolls-Royce over the last 11 years. It is only right that we give those people who support us free access to this great brand, and that this journey around the world begins in London, this most international of cities and the spiritual home of Rolls-Royce.'
Entrants need to provide name, email and postal address and phone number, clearly stating that they are entering via LUXOS
Please include the hashtag: #insiderollsroyce
For more information about the exhibition and Rolls-Royce visit: insiderolls-royce.com