BMW M1 Homage to star at the Dubai International Motor Show

by 03 December 2009

The star of this year’s BMW stand at the Dubai Motor Show will be the M1 Homage. This unique model, making its debut in the Middle East, re-ignites the flame of a unique sporting heritage that exploded onto the Motorsports scene with the original BMW M1 more than 30 years ago.

The BMW M1 designed by Giorgio Giugiaro was a car of superlatives and a highly emotive vehicle that was uncompromisingly primed for the race track. This tribute model exhibits an emotional design that showcases technology and integrates it into the overall aesthetics of the vehicle.

Commenting on the attention-grabbing model Phil Horton, Managing Director of BMW Middle East said: “The BMW M1 was an utterly uncompromising super sports car which exuded passion; its forerunner, the BMW Turbo by Paul Bracq, displayed innovative technical solutions that found their expression in emotional design. It is precisely this blend – of technology and design, rationality and passion – that the BMW M1 Homage embodies.”

Horton added: “The Dubai International Motor Show presents us with a perfect opportunity to showcase the M1 Homage, a testament to the dynamism, innovation and design quality of BMW’s Motorsports heritage. We are confident that it will a shining star at this year’s Show.”