The Aston Martin Cygnet, compact luxury car, in production in 2011 Featured

The car interior style can be personalized in many ways
by 14 October 2010

Aston Martin has confirmed that the Cygnet luxury city car will go into production in 2011 at the company’s Gaydon headquarters in Warwickshire.

The Aston Martin Cygnet is a city car that sets a new benchmark for compact luxury. The concept is based on the Toyota IQ, and it will be powered by a 1.3 cylinder unit, 98 hp, with a six-speed manual transmission or an optional CVT transmission. Its eco-friendliness is confirmed by is CO2 emissions, 110 g/km, and by consumption, 4 litres per 100 km. The Cygnet will be available in three configurations: 2+2 seats, 2+1 with extra luggage space, and 2-seat with even more luggage room. Standard features include satnav, quality audio system with iPod integration.

Aston Martin's CEO, Dr Ulrich Bez, said, “It is time to think differently. Aston Martin is honest and we don’t make compromises. Whatever we do, we do right. If we do performance, we do performance; we don’t downsize or compromise our sports cars. The Cygnet needs to satisfy the demands of emissions and space. It is a car without compromise, just like every other Aston Martin. Our customers need a small car for urban and city use, and they want the right tools for the right job, to downsize creatively without compromising intelligence, artistry and personality.”

Cygnet is an example of a relatively new concept in the luxury sector: that small size can mean speed and freedom. At just three metres long, the Cygnet gives the driver a new dimension of freedom, able to slot into gaps in traffic, exploit the smallest parking spaces, consume the least fuel and emit the lowest emissions, all while delivering exceptional levels of quality and comfort.

“Cygnet is small but luxurious, an Aston Martin tailor fit for the city,” said Marek Reichman, Aston Martin's Director of Design. Owners will be able to choose from an extensive palette of materials, colours and textures, for a hand-finished and personalised vehicle.

The Cygnet is a courageous and long-sighted move by Aston Martin, a brand with unrivalled experience in prestige automobile craft, technology and design. The future city will present a very different luxury brand landscape, as social change and legislation increases the division between urban and anti-urban product categories. With the Cygnet, Aston Martin is anticipating changes in the concept of luxury.

In Ulrich Bez' words, “The Cygnet is designed to support our sports cars by providing a greater degree of freedom in the urban context; it is a very special car, a premium but compact package with heart, soul and personality. This car is reality; Cygnet is the natural choice for those who want a premium, bespoke commuter car.”

Further details on the Aston Martin Cygnet including pricing and specification will be announced later this year, though according to commentators is should be priced at about $32,000.

Further reading: Aston Martin V8 Vantage Roadster, Porsche 911 Carrera: sex on wheels
Aston Martin: The One-77
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