Luxury yachts: preview from Dubai Boat Show Featured

The Middle East's premier display of powerful luxury boats
by 26 January 2010

Dubai International Boat Show continues to lead as the region’s most influential boating event with an impressive list of top marine companies from around the world showcasing the latest luxury yachts and equipment, with 11 global premieres and at least 25 regional launches to be unveiled at the event. Following millions of dollars worth of sales from last year’s show, hundreds of companies have confirmed their attendance at the Dubai International Boat Show, which takes place from 9 to 13 March 2010 at the Dubai International Marine Club (DIMC), with the event providing the ideal sales platform by attracting thousands of potential buyers.

“The Dubai International Boat Show has gained a reputation for bringing the world’s best to Dubai, and at this year’s event we will have more world and regional launches than ever before,” said Trixee Loh, Senior Vice President, Dubai World Trade Centre. “Our longstanding relationship with the world’s top marine companies and providing visitors with the latest, most extensive product and design offerings across all marine sectors, allows for one of the most anticipated social events of the year – all within a spectacular and high-profile networking environment.”

Among the many global launches, Gulf Craft will unveil its updated edition of the Majesty 63 and Majesty 101, while attendees will also be able to see the two latest models from IMG Boats, a 47 metre yacht by Al Sayer Yachts, and three new world launches from Emirates Boats, the EB37 Sport Fishing, EB52 Sport Fishing with Cabin and the EB48 Interceptor.

“Gulf Craft will be launching the Majesty 63 and the 101 with a complete revamp and fit out at the show, but we will also be bringing lots of 2010 updates of the fleet,” said Erwin Bamps, Chief Operating Officer, Gulf Craft. “We are committed to displaying better quality and improved features, without increasing the price; we have also added to our after sales team this year. We want to provide a better value proposition to clients and we are dedicated to the Middle East region. The Dubai International Boat Show remains an important platform for us to launch new products because of its significance as a major international event in the yearly boat show calendar.”

As regards regional launches, ART Marine will be unveiling four of its latest yachts, including the Azimut 82 and Azimut 100, while Aquaspeed Boats will be showcasing the latest edition of Regal Boats. Westport are presenting the new Westport 112.

Confirmed local and international companies that will have a large presence at this year’s Dubai International Boat Show include Al Hareb Marine, ART Marine, Danish Yachts, Gulf Craft, Sunseeker Middle East, Trinity Yachts and Westport Yachts, to name a few.

Constantinos Constantinou, CEO and President of ART Marine, the local exclusive importer and distributor of Azimut-Benetti group and long-standing exhibitor at the Dubai International Boat Show, said: “Having been in the yachting industry for more than twenty years and a regular guest at the world’s best marine events, I can confirm that the Dubai International Boat Show is a crucial outlet for us to launch our best products in the Middle East – one of our most important buyer markets.”

This year’s show will feature seven key areas, which include Dive Middle East Exhibition (DMEX), the Superyacht Pavilion, Luxury Supplies and Services area (LSS), Equipment Supplies and Services area (ESS), Marina Display area, External area, and a new dedicated Superyacht Boulevard, located within the Marina Display area.

The new Superyacht Boulevard, located at the Marina Display area, will feature just luxury superyachts of 25 metres and above. This area will provide a truly magnificent display of some of the world’s most luxurious yachts from top names that include Azimut, Benetti, Majesty Yachts, Al Sayer Yachts and Sunseeker. The Marina Display Area will also showcase the latest yachts from Al Shaali Marine, ART Marine, Gulf Craft, Hatteras and Westport.

“Last year’s show – amidst the global crisis – saw a record number of sales inquiries for Sunseeker. This year, we plan for a bigger and better display and look forward to entertaining our growing number of customers from the region coming to Dubai for the event,” said Francesco Pitea, General Manager, Sunseeker Middle East.

As one of the most dynamic parts of the show that covers the largest land area, the External Area showcases numerous displays by both local dealers and international companies including Al Hareb Marine, Al Yousuf (Yamaha), Aquaspeed Boats, Delma Marine, Emirates Boats, Leisure Marine, Luxury Sea Boats and Macky Marine.

Exhibitors specialising in products essential to the supply and servicing of the leisure marine industry will be located at the Equipment Supplies and Services area (ESS), which include Al Boom Marine, Al Masaood Marine, AMIT, and Exalto, offering next-generation innovations in every product division, from fixtures and fittings through to the latest hi-tech communication and navigation equipment. The ESS area also includes a dedicated National Pavilions area with confirmed participation from Australian International Marine Export Group (AIMEX), Enterprise Florida, Italian Trade Commission (ICE) and UBI France among many others.

The Luxury Supplies and Services area (LSS) will house the finest names in superyacht and luxury boat builders, as well as a number of waterfront developers, service and product suppliers, and charter and brokerage firms. Key exhibitors within the LSS area include show’s exclusive bank sponsor Emirates NBD, as well as Dubai International Marine Club, Greenline Interiors, Heinen & Hopman, Mourjan Marinas IGY, Pino Meroni and Romeo Design. Also located within the LSS area is the Superyacht Pavilion, where the world’s leading superyacht builders and shipyards including Danish Yachts, Platinum Yachts, Trinity Yachts and Westport are to showcase their latest designs and models. Additional features include a luxury retail plaza, exclusive corporate hospitality, dedicated VIP areas and a host of luxury watch makers, jewellers and fashion boutiques targeting the tens of thousands of high net worth individuals affluent attendees expected.

The Dubai International Boat Show 2010 will take place at Dubai International Marine Club, Mina Seyahi, from 9 to 13 March 2010. Dubai International Boat Show is open to trade visitors and general public, 3pm - 9.00pm daily. Admission is AED 55 per person for all attendees without an invitation. Children under 12 will be admitted free and must be accompanied by an adult at all times. Access to the Marina Display Area may be restricted at certain times. For more information visit www.boatshowdubai.com

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