The Bugatti Saga Featured

“Nothing is too beautiful, nothing is too expensive” was Ettore Bugatti's motto, with every model becoming a legend.
by 01 June 2009

The Birth of a Myth
It was in 1909 that the first Bugatti cars were put together in Alsace, in Molsheim, France. They were instantly distinguishable by their intelligent mix of revolutionary approach to art, technique and performance. The 20s and 30s would mark the height of the golden age of the car maker. Aware of the superiority of his cars, the founder would soon enlist them to the race tracks, where they would rack up over ten thousand victories, an unequalled record.

Together with his son Jean, a designer of great genius, Ettore Bugatti designed cars which were always unanimously acknowledged as among the most beautiful in the history of car-making. The most legendary, without doubt, is the Type 57SC Atlantic, of which just thirteen models were made. The most famous one now belongs to designer Ralph Lauren who would not part with it for anything in the world. These cars are part of a real cult for collectors and change hands in spectacular sales for millions of euros.

Unfortunately, after the Second World War, there was no longer a place for the elite car-maker. Following the death of Ettore Bugatti in 1947, the brand fell into a long slumber only to reappear sporadically during fleeting attempts for revival.

Back on track with Volkswagen
German group Volkswagen went on to breathe new life into Bugatti with spectacular results when it bought the rights to the brand in 1998. This alliance would go on to bear the most incredible car of our time: the Veyron 16.4, produced in the same way as its ancestors in Alsace. Faithful to the legendary principles of Ettore, it is the most expensive, the most exclusive and the most highperformance car there is. The facts say it all: the 16 cylinder motor possesses 1001 horsepower - a tribute to the tales of One Thousand and One Nights – and can reach the top speed of 407 km/h. These unprecedented results place the car in pole position among “supercars”. The technology isn’t all, however: the athletic body of the car is breathtaking and the interior consists of stylish materials which are entirely handmade, embodying perfection itself. The two-coloured bodywork – reminiscent of the 1920s – enables every possibility for personalization and, for the most demanding, very exclusive limited editions have been designed, such as the Veyron Fbg, created in collaboration with Hermès.

In March, an even more exclusive version is set to be unveiled: the Gran Sport, a variant of the model, with just 150 units available. It is quite simply the fastest convertible in the world. The driver can choose to leave the glazed roof in place for shelter while still admiring the sky, or you can remove it for a more exhilarating drive with the wind in your hair. It is a beautiful tribute to those same aspirations felt by the pilots of Bugatti, back in the 1920s.

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Bugatti Veyron 16.4 Grand Sport

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