Gucci: first men's flagship in Europe

A new store in the Brera district of Milan.

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27 June 2013

Gucci has announced the opening of its first European flagship for men in the Brera district of Milan, right opposite the Brera gallery and art academy. The 500-square-metre store is on three floors, with design supervision by Creative Director Frida Giannini. The concept is an open-space design with warm, luxurious materials and natural lighting, creating a very contemporary look. At the entrance, backlit panels with the brand's diamond motif; inside, ebony, rosewood, grey marble, grooved glass, satin-finish bronze, mirrors and smoked glass, with Art Deco references.

On the ground floor, all the collections for men are displayed: menswear, footwear, lugggage, lifestyle accessories, leather goods, sunglasses, watches, jewellery and fragrances. On the first floor, there is a VIP area for the Made to Measure tailoring service, and the Made to Order footwear service. These make it possible to select materials, finish and personalization, in a process that is first and foremost a pleasurable and unique experience. In addition to tailoring, customers can choose from a wide range of shirts.

The Brera boutique is the first to offer the capsule collection titled 'Lapo's Wardrobe,' designed by Frida Giannini in cooperation with Lapo Elkann: 23 looks for men, 4 for women.

Gucci's exceptional commitment to ecology can be seen in this store, launching LEED (Leadership in Energy and Environmental Design) certification.

Via Brera 21, 20121 Milan. Tel. +39 02 7202 921

Read more: Gucci's greener pastures