Jo Malone, new boutique in Rome

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15 September 2010

A new curiosity perfume and a new perfumes kingdom in the heart of Rome. Jo Malone has opened a boutique in Via del Babuino 42/43, bringing its exquisitely British approach to luxury lifestyle to the Italian capital (the brand already has two boutiques in Milan). The interiors represent the brand visual design, and provide the ideal atmosphere in which to sample the latest Jo Malone fragrance, English Pear & Freesia. This is an evocative fragrance that captures the scent of just-ripe pears, cooled by the air, ready to twist free from the tree. The surprising, sensuous freshness of sweet pears is wrapped in a bouquet of white freesias, on a subtle background of scrambling wild roses and skin-warming amber, patchouli and woods.

Click here to read the complete article and see more photos for English Pear & Freesia by Jo Malone
Click here to see a list of Jo Malone boutiques worldwide