Bang by Marc Jacobs at Harvey Nichols

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23 July 2010

A party to celebrate the exclusive launch of Marc Jacobs’ ‘Bang’ was held at Harvey Nichols Fifth Floor Restaurant, Knightsbridge, London, on 22 July 2010. Bang is a new men's fragrance by Marc Jacobs. With amazing DJ sets from Jake Shears and Jesus Luz. Jesus played ‘Celebration’, by Madonna as his final song, sending the crowd wild, before handing over his headphones to Jake. Pals Mischa, Jaime and Daisy dragged their pals on to the dance floor, throwing fashionable shapes with the likes of Beth Ditto, George Lamb, Pixie Lott and Diana Vickers…

Bang’ is Marc Jacobs newest fragrance and his first masculine scent in almost a decade. The irresistible scent and unique bottle teases the conventional lines of fragrance with humour and energy. Confident and sensual, the Marc Jacobs ‘Bang’ fragrance explodes with a threesome of black, white and pink peppercorns creating a masculine woody, spicy scent. For the first time ever, Marc Jacobs appears in his own advertising campaign. Shot by photographer Juergen Teller at the Mercer Hotel in New York City, Marc shows off his provocative side with a daring visual laying on a bed of shiny mylar—covered only by the ‘Bang’ fragrance bottle. Bold, revealing and unconventional, Marc embodies the sexy, explosive spirit of ‘Bang’.

Bang is available exclusively from Harvey Nichols from 1 August 2010.

In the photo: Mischa Barton, Marc Jacobs and Daisy Lowe.

Click here to see a list of Harvey Nichols stores worldwide