It's good news for Gucci lovers. The Italian fashion house is set to launch its first make-up line, joining fellow fashion houses Chanel, Dior, and Dolce & Gabbana at the makeup counters, this coming September in select markets.
And Charlotte Casiraghi, the daughter of Princess Caroline and fifth in line to the throne of Monaco, has been chosen to front the campaign.
The new collection will include eye, lip, nail and face make-up as well as brushes and skin preparation products, and will be produced with P&G Prestige, the company behind key fragrances such as Gucci Guilty and Gucci Première.
Charlotte Casiraghi has already appeared in Gucci’s “Forever Now” campaign. The Gucci Cosmetics print campaign, shot by Mert Alas and Marcus Piggott, will launch together with the product launch and a digital film by Fabien Baron.