Tell me the perfume you wear, I'll tell you the sort of man you are. But the thing is, according to the blurb, perfumes are always for men who are "adventurous, energetic, sure of themselves," and never for a guy "who loves lounging on the sofa watching the football with a can of beer in his hand." Could there be a marketing opportunity here?
But, leaving aside the marketing, scents for guys are changing. Years ago, men's cologne was always a clean, 'freshly-showered' and spicy blend, perhaps with notes of tobacco, patchouli, sandalwood and musk, but pretty much the classic cologne. Today, men are going floral. Jo Malone's floral fragrances are mainly feminine floral, but their 1995 classic Amber & Lavender for men (in the photo below) includes lavender and lily-of-the-valley along with its tougher base notes of myrrh, patchouli and amber.
Burberry Brit (2004, still a classic, shown in the grey photo further up) has a distinct note of wild rose. This year, Burberry use gorse flower in Summer for Men, in combination with yuzu leaves, mandarin and mint.
Dolce & Gabbana go fashion-forward floral with Dolce & Gabbana Pour Homme, in which the floral notes combine with herbal and a touch of citrus, over a base of pepper and tobacco. In a way it confirms the way a lot of fragrance is going: unisex. Just like women are wearing their partners' watches, they're spraying on their cologne as well.
Kenzo enjoy contrasts in their fragrances, and KenzoPower is no exception, juxtaposing the 'power' word with a floral scent that though subdued by its blend with bergamot, spice and cedar, still allows the rose, jasmine and freesia to shine through.
Spring/summer 2013 features a move eastwards, at least as men's fragrances are concerned, towards tropical notes such as cardamom, ginger and leather, but also towards fruit like mango and peach, and floral notes including violet, rose and heliotrope. Not all fashion brands are prepared to highlight flower power for men. The question is, when you are faced with a floral fragrance, are you man enough to wear it?
Honeysuckle photo courtesy of Alexandre Dulaunoy/flickr.com