With hundreds of novelty fragrances appearing in stores every month, Acqua di Parma Colonia remains a formidable giant that has stood the test of time. What was born as a local secret back in 1916 is today an international icon. We find out that behind Acqua di Parma’s success is a world of enduring values.
Colonia, the classic eau de cologne, is instantly recognizable as Parma’s very own. The unmistakable yellow is the colour of aristocratic palaces of the Italian city; the label bears the crest of the Duchy of Parma. The clear glass bottle, with pure and linear design inspired by Art Déco style, is hallmarked by its black top in Bakelite, one of the first synthetic materials to be invented, and used for the knobs on old radio sets. Inside the bottle is the very essence of Italy: natural ingredients such as bergamot from Calabria, lemon and orange from Sicily, lavander and verbena, authentic perfume oils following a recipe that has remained the same since the fragrance’s first creation. All Acqua di Parma products are crafted entirely by hand by individually chosen Italian workshops, where the secrets of the trade are passed down through the generations. The result is classic timelessness and a loyal following by those who are in the know.
Colonia is much loved not just for its exquisite fragrance, but also for the values it maintains and safeguards. In an age when compromises are common and the economy unstable, one can always turn to Acqua di Parma and expect the highest quality, just like those who first fell in love with Colonia in the early 20th century.
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