Jaeger-LeCoultre to 'kit-out' Venice's Scuola Grande di San Rocco

Luxury timepiece manufacturer capitalises on its expertise to strengthen ties with the lakeside city 

by 18 June 2014

 Swiss watchmaker Jaeger-LeCoultre will sponsor the restoration of the Scuola Grande di San Rocco in Venice. The brand is a long-time partner of the Venice Film Festival, and with this project it is working in a particularly attractive form of sponsorship: protecting a part of the world's artistic and cultural heritage.

The Scuola Grande di San Rocco was established by a confraternity of wealthy Venetian citizens, and its name comes from the nearby church of San Rocco. Like similar confraternity buildings in Venice, the ground floor had a smaller hall, from which a stair led up to the main hall on the first floor. The confraternity commissioned a cycle of canvases from painter Tintoretto (1518-1594), and he and his assistants created a fine series of canvases. It is valued very highly by Venetians as well as by art enthusiasts: for Venice, it could be compared to the status of the Sistine Chapel for Rome.

Jaeger-LeCoultre has launched a three-year conservation programme, which will restore the marble of the ground floor and the canvases in the Upper Hall. The brand is thus strengthening its ties with the city of Venice, demonstrating its dedication to art and culture alongside its partnership with the Venice Film Festival.