The Novikov Restaurant Group, headed by restaurateur Arkady Novikov and widely acknowledged as Russia's answer to Terence Conran, has launched its first restaurant outside of Russia.
The Novikov Restaurant & Bar, located in the heart of Mayfair in London, combines a superlative culinary offering with innovative contemporary interiors.
The venue is divided into two distinct dining areas. The Asian Restaurant specialises in Chinese and Pan Asian cuisine, with a menu designed by Japanese-trained Head Chef Jeff Tyler, who is known for his love of experimenting with different textures, flavours and ingredients. Signature dishes include King Crab with Penang Sauce and Pork Belly with Spicy Glaze. The menu also features an extensive range of sushi, dim sum and barbecued and charcoaled dishes, Spicy Lamb Cutlets and Miso Black Cod, among others. The main feature is the restaurant’s open kitchen, displayed an amazing array of seafood and vegetables, evoking the atmosphere of an Asian food market.
The Italian Restaurant, on the other hand, offers regional Italian fare, with a contemporary twist. Created by Marco Torri, the menu comprises a superb assortment of antipasti, including Tartare di Salmone, Tonno and Carpaccio di Manzo, a selection of homemade pasta, fish dishes which include Branzino Arrosto con Caponata (Roasted Wild Sea Bass Fillet served with Sweet & Sour Sicilian Vegetables), whilst meat includes Piccione al Forno con Cavolo Nero (Oven-roasted Pigeon with Sautéed Cavolo Nero). Elegantly designed, it comes complete with an imposing wood-fired oven, suede wall panelling, handmade Moroccan tiles, mirrors in solid oak frames and chandeliers with candles. Complex, state-of-the-art lighting systems can change the atmosphere from sunrise to sunset, from season to season.
Additionally, a standalone Lounge Bar, furnished with an eclectic collection of objects from different countries and periods, is fast becoming a must-visit destination, boasting an extensive cocktail menu, live music and performances by some of the world’s top DJs.
Set across three floors, the venue’s gorgeous interiors were designed by Geometry Design Moscow, overseen by Keir Townsend Project Managers.