This portal offers a range of high-visibility advertising options:
- Banner ads in various positions, in particular on the home page and latest news page
- In-line page (hyperlinked image that appears to the right of a magazine article slideshow, and guide section listings - 426 x 433 pixels
- Skin (surround around the website template, visible on all pages except the home page) - 1280 x 960 pixels, still
- Video ads in various locations
- Ad spaces on Guide Section Home Page and City Home Page - 291 x 185 pixels, still or video
- Hotel Partner Programme: a complete on-line package comprising description, gallery, slideshow, hypertext links, and a "Check room availability" button directly linked to the hotel's own bookings engine
- First feature article to appear on home page
Main top banner, still (jpg) or animated (gif + swf), 695x55 px
This banner is visible on all pages of the website. Includes hyperlink to client website.
Specifications for jpg (still image): 72 dpi, 695x55 pixels (base x height)
Specifications for animated banner: 695x55 pixels (base x height), maximum 400 kbps, maximum duration 60 seconds, max 2 MB after transcoding. Please supply as gif, plus swf, plus a jpg still version. Important: please do not embed an URL into the animated banner. Please specify the clickthrough URL separately. Do not embed a ClickTag action into the flash advert. The video file must be embedded in the timeline. Audio cannot be used. The background should be set to white (#FFFFFF), ie not transparent.
Vertical banner, home page, still (jpg) or animated (gif + swf), 190x430 px
This banner is visible on the lower section (latest news) of the home page, on the latest news pages reached from the latest news highlights on the home page, and on other pages of the website. Includes hyperlink to client website.
Specifications for jpg (still image): 72 dpi, 190x430 pixels (base x height)
Specifications for animated banner: 190x430 pixels (base x height), maximum 400 kbps, maximum duration 60 seconds, max 2 MB after transcoding. Please supply as gif, plus swf, plus a jpg still version. Important: please do not embed an URL into the animated banner. Please specify the clickthrough URL separately. Do not embed a ClickTag action into the flash advert. The video file must be embedded in the timeline. Audio cannot be used. The background should be set to white (#FFFFFF), ie not transparent.
Horizontal banner, home page, still (jpg) or animated (gif + swf), 700 x 100 px
This banner is visible on the lower section (latest news) of the home page, on the latest news pages reached from the latest news highlights on the home page, on boutique listings, and in various other pages of the website. Includes hyperlink to client website.
Specifications for jpg (still image): 72 dpi, 700 x 100 pixels (base x height)
Specifications for animated banner: 700 x 100 pixels (base x height), maximum 400 kbps, maximum duration 60 seconds, max 2 MB after transcoding. Please supply as gif, plus swf, plus a jpg still version. Important: please do not embed an URL into the animated banner. Please specify the clickthrough URL separately. Do not embed a ClickTag action into the flash advert. The video file must be embedded in the timeline. Audio cannot be used. The background should be set to white (#FFFFFF), ie not transparent.
Footer, still (jpg) or animated (gif + swf), 905 x 135 px
This banner is visible on the magazine pages and guide section listings, where it appears, and covers the three "Luxos also recommends" spaces. It then disappears after an approximate ten seconds time lag. Time in/time out are adjustable. Includes hyperlink to client website.
Specifications for jpg (still image): 72 dpi, 905 x 135 pixels (base x height)
Specifications for animated banner: 905 x 135 pixels (base x height), maximum 400 kbps, maximum duration 60 seconds, max 2 MB after transcoding. Please supply as gif, plus swf, plus a jpg still version. Important: please do not embed an URL into the animated banner. Please specify the clickthrough URL separately. Do not embed a ClickTag action into the flash advert. The video file must be embedded in the timeline. Audio can not be used. The background should be set to white (#FFFFFF), ie not transparent.
In-line (half page) ADV, still (jpg) or animated (gif + swf), 426x433 px (base x height)
Appears on the right-hand part of the magazine article pages and guide section listing pages. Includes hyperlink to client website.
Specifications for jpg (still image): 72 dpi, 426x433 px (base x height)
Specifications for animated banner: 426x433 px (base x height), maximum 400 kbps, maximum duration 60 seconds, max 2 MB after transcoding. Please supply as gif, plus swf, plus a jpg still version. Important: please do not embed an URL into the animated banner. Please specify the clickthrough URL separately. Do not embed a ClickTag action into the flash advert. The video file must be embedded in the timeline. Audio can not be used. The background should be set to white (#FFFFFF), ie not transparent..
Skin, still (jpg), 1280x960 px (base x height)
Surrounds the website template, visible on all pages. Includes hyperlink to client website.
Specifications for jpg (still image): 72 dpi, format and strategy to be decided with the Luxos web marketing team
Video (flv) advert, 355x436 px (base x height)
Appears on the left-hand part of two pages, Fashion home page and Magazine home page. Includes hyperlink to client website.
Specifications for flash (flv) file: 355x436 px (base x height), maximum 400 kbps, maximum duration 60 seconds, max 2 MB after transcoding. Important: please do not embed an URL into the flash file. Please specify the clickthrough URL separately. Do not embed a ClickTag action into the flash advert. The video file (flv) must be embedded in the timeline. Audio can be used. The background should be set to white (#FFFFFF), ie not transparent.
Advert on Guide section home page, still (jpg) or animated (gif + swf), 291x185px (base x height)
Includes hyperlink to client website.
Specifications for jpg (still image): 72 dpi, 291x185 px (base x height)
Specifications for animated banner: 291x185 px (base x height), maximum 400 kbps, maximum duration 60 seconds, max 2 MB after transcoding. Please supply as gif, plus swf, plus a jpg still version. Important: please do not embed an URL into the animated banner. Please specify the clickthrough URL separately. Do not embed a ClickTag action into the flash advert. The video file must be embedded in the timeline. Audio can be used. The background should be set to white (#FFFFFF), ie not transparent.
Advert on City home page, still (jpg) or animated (gif + swf), 263x180px (base x height)
Includes hyperlink to client website.
Specifications for jpg (still image): 72 dpi, 263x180 px (base x height)
Specifications for animated banner: 263x180 px (base x height), maximum 400 kbps, maximum duration 60 seconds, max 2 MB after transcoding. Please supply as gif, plus swf, plus a jpg still version. Important: please do not embed an URL into the animated banner. Please specify the clickthrough URL separately. Do not embed a ClickTag action into the flash advert. The video file must be embedded in the timeline. Audio can not be used. The background should be set to white (#FFFFFF), ie not transparent.
For further information on these and on other advertising enquiries, please contact us at enquiries@luxos.com, or phone +39 02 8738 7404.
