Van Cleef & Arpels, luxury jewellery at its finest
The marque is known for its Mystery Setting that allows seamless juxtaposition of stonesby Cheryl Chu
Founded in 1906 by the husband-and-wife team Alfred Van Cleef and Estelle Arpels, Van Cleef & Arpels is synonymous with breathtaking jewellery. The brand's design centers around the theme of force and fragility. Nature, the eternal example of this combination, often serves as inspiration. Many an exceptional piece created by Van Cleef & Arpels vividly portrays natural things: snowflakes, flowers, butterflies, stars... Indeed, jewellery is a living art, a luxury that takes on a priceless value when it adorns the feminine body, and lights up a woman's smile.
To live up to the tradition of jewellery-making and the challenge of the demanding market is no easy task. Van Cleef & Arpels not only stands out with its design, but also with its craftmanship.
It is known for the Mystery Setting technique where prongs are hidden beneath the stones, allowing them to meet seamlessly. The result is a fluid, three-dimensional piece of jewellery. Besides imaginative techniques, Van Cleef & Arpels is also concerned with pragmatism of its designs.
To suit the wearer's everchanging needs and lifestyle, the brand also offers multi-purpose jewellery. For example, a necklace can turn into a bracelet, or clips can be taken off a necklace and be worn alone. Van Cleef & Arpels' innovative design allows jewellery to be versatile, modern and fun. Today, Van Cleef & Arpels is well-known worldwide not only as jewellery, but also as an indispensable companion of luxury fashion and haute couture. Showcased with the best designer clothes both on and off the runway, Van Cleef & Arpels continues to steal the spotlight and fuel our imagination with its everlasting creations.
For more on Van Cleef & Arpels: Van Cleef & Arpels, jewellery that tells the time
For a list of Van Cleef & Arpels boutiques, click here.