The Height of Luxury
Luxos takes a look at the shopping experience offered by three of the largest and most famous department stores in GermanyBy Ilona Ortenberg
"The height of luxury is to forget about the price." Karl Lagerfeld could hardly have found better words to describe the shopping experience at three of the largest and most famous department stores of Germany.
After taking a stroll across Gendarmenmarkt, often described as Berlin’s most beautiful square and home to some outstanding architectural jewels, you will discover a different type of visual landmark in the nearby Friedrichstraße (Berlin-Mitte): Quartier 206. Anne Maria Jagdfeld’s concept store, a unique temple merging Art Deco with exciting modern architecture, lures you in, and you quickly forget the bustle of the big city in Quartier 206’s spacious 2,500 m². Take in its magical atmosphere and embark on a journey to explore some of the finest couture, the latest fashion trends, accessories, seductive scents and cosmopolitan interior design.
The well-trained staff will be there to accompany you on this sensorial journey into the world of luxury. Besides the prestige designer brands such as Giorgio Armani, Ralph Lauren, and Prada, many extravagant labels are introduced here, for their first appearance in Germany. Numerous up-and-coming national and international designers present unique collections, and turn out to be real trend-setters who are always one step ahead.
Take a break while perusing some inspiring illustrated books on design and architecture, or while viewing classic and modern photography. Go on to discover handmade stationery and exquisite writing utensils, experiencing a nostalgic world. Moving on to the beautiful and refreshing florist’s section, you will be sure to find the perfect gift for your evening: creative, romantic, minimalistic, sumptuous – whatever you desire. For a crowning finish to your shopping extravaganza, treat yourself to a bottle of chilled champagne and to some handmade culinary delicacies at Quartier 206’s own café. We are sure you will want to come back over and over again.
On a visit to KaDeWe, the grand “Kaufhaus des Westens” (Department Store of the West), you will have to forget about all previous shopping experiences. At Europe’s largest department store, opened in 1907 by the visionary Adolf Jandorf, over 400,000 products are presented in a total floor space of 60,000 m², with impeccable style. Over 2,000 staff members are on hand to assist you as you discover the store, which extends over eight floors. All the greatest names of the international fashion and design world are gathered together under one unique and luxurious roof: Burberry, Chanel, Roberto Cavalli, Dior, Escada, Fendi, Tod’s, Louis Vuitton and Zegna – to name just a few. An array of desirable gifts, such as exclusive jewellery and watches, fine porcelain, exquisite fabrics, extravagant bags, footwear by international designers, and prestigious perfume brands, are all showcased in a stylish and sophisticated setting.
Providing a personalised service to its international customers, KaDeWe can deliver its customers' purchases to their hotels or home. The sixth floor, the Gourmet Floor, is a great place to meet friends, or to relax and fuel up at one of the 30 little “gourmet islands”, where you can try delicacies from all over the world. One floor up, to round off your shopping experience, there is the conservatory which provides splendid, unforgettable views across the rooftops of Berlin. Then it is time to descend and leave through the original iron gates, which date back to 1907. There is only one thing you cannot do at KaDeWe: spend the night there.
You are in for a real shopping treat on Mittelstrasse in Cologne. With their concept store Apropos, Daniel Riedo and Klaus Ritzenhöfer have fulfilled their dream. Since 1984, they have been creating a world of luxury, elegance and lifestyle. In a space of 2,500 m², the realms of fashion, jewellery, cosmetics, footwear, furniture, porcelain, antiques and art are portrayed by exclusive brands. Both well-established and new avant-garde designers are presented together, creating a series of interesting juxtapositions and contrasts, such as Diane von Fürstenberg, Kaviar Gauche, Lala Berlin, Baldessarini, Etro, Givenchy, Lanvin, Tom Ford, Baccarat, and Lalique. In keeping with their high standards, Riedo and Ritzenhöfer continue updating their collections with great expertise and a profoundly innovative sense of style.
Their commitment and dedication is appreciated by customers from all over the globe. At Apropos, Riedo and Ritzenhöfer’s magical world and its multitude of discoveries constitute a veritable treasure trove for all visitors. It will come as no surprise that this glamorous department store was voted “Store of the Year” in 2005. “Fischermann’s Bar-Lounge” in the canopied patio is an inviting location at which to savour the exquisite cuisine created by Robert Fischermann, who has received several Gault Millau awards. Connoisseurs can indulge in an exclusive selection of fine wines and champagne, or tea and coffee specialities. Excellent service at the restaurant will round off an exciting shopping experience. The success of the Cologne store led to the opening of another “Apropos” concept store in Düsseldorf in 2008. There too, in Benrather Strasse, time stands still in the presence of luxury and the beautiful things in life. Shopping has never been so much fun.
Berlin's Museum Island
Dodo boutique in Dusseldorf
Germany FW 2010