Hugo Boss - its story then and now
One of the world’s most recognizable fashion empiresLindsay McCallum
Coming from humble beginnings in post-war Germany, Hugo Ferdinand Boss forged the way for a fashion empire. From just one workshop in Metzingen, Germany, and a background as a tailor, Boss persevered through the hardships of his time to focus on creating luxury men’s suits. Now, for over 80 years, Hugo Boss has been one of the leaders in men’s and women’s fashion.
Thirty years after the founding of Hugo Boss, the company saw new life and began its transformation into the multi-label, international fashion empire we know today. Thanks to Hugo Boss’ grandsons, Uwe and Jochen Holy, the brand began to regain momentum in the marketplace under the name BOSS. Success was back in the hands of the Hugo Boss brand, and the outlook was positive. Through the later half of the 20th century, BOSS continued to grow and become an international fashion and lifestyle brand.
Today, the brand is incredibly diverse. Not only do they capitalize on men’s and women’s fashions through their five lines, but they have also branched out into corporate event and sporting sponsorships, including their Formula 1 partnership with McLaren Mercedes, yachting, golf, tennis, and soccer.
The Hugo Boss brand is more than a fashion empire; they are a true testament to the luxury lifestyle. The brand is continually re-investing its interests in world-class ventures, including most recently, the company’s social responsibility actions and international recognition of the arts.
Hugo Boss continues to impress the Paris fashion scene with its sophistication and quality through its prestigious new flagship store on the Champs-Élysées. As shoppers move through the innovatively designed store, large digital screens with videos playing Hugo Boss fashion shows, or iconic images of Parisian landmarks are there to guide your shopping.
See the Paris flagship boutique here