Dunhill - the Rue de la Paix boutique
French location, British vocationby Alessia Sara Domanico
“Give a man a pipe he can smoke, give a man a book he can read, and his home is bright with a calm delight, though the room be poor indeed.” While Dunhill’s Parisian home on Rue de la Paix is by no means poor, the significance behind its founder’s ideas on masculine indulgence resonates through the walls of its Rue de la Paix address.
Rue de la Paix holds a particularly special spot in Dunhill’s history. Not only was this boutique the brand’s first dedicated luxury location, it is also the only pre-World War II shop still in existence as the original London boutique was destroyed during air raids. Before the term ‘man cave’ came into existence, this mahogany wonderland was where the gents found refuge among their own. Recent renovations restored its original wooden window panes, uncovered marble floors and put the spotlight on the maison’s savvy craftsmanship.
Inside, you’ll find a range of goods from menswear and eyewear to timepieces, fragrances and of course those legendary lighters. Treat yourself to a handsome new pen or order your very own custom-made leather attaché case. A Dunhill ‘Custom Leather’ specialist will assist you in choosing the style, leather, lining and metal hardware for it. The boutique also has great gift ideas. If you’re stuck on what to get the man who has it all, you can choose from small tokens such as leather golf ball cases and tie bars or go big with a Classic PVD Moonphase watch, mini projector or Biometric wallet that opens only with the touch of the owner’s fingerprint.
A man’s brand since 1893, Alfred Dunhill made it his life’s work to supply the modern gentleman with exceptional quality and service. First taking London by storm, Dunhill was a catalyst for innovative design, he patented the Windshield Pipe, which allowed for easy smoking while driving and the Unique lighter, which was the first that could be used with just one hand. Tobacco accessories aside, the British label was the first to distribute Namiki lacquered pens. It triumphed custom order services from suits to leather goods and continues to pride itself on creating lavish settings when it comes to boutique design. Its storied ‘Homes’ in London, Shanghai, Hong Kong and Tokyo are the ultimate menswear destinations with in-house tailors, barbers, bars, spas and screening rooms, to name just a few.
15 Rue de la Paix,
Tel. +33 (0)1 4261 5758
Worldwide boutique listings