Bongénie Grieder - a shopping experience in Switzerland
A name synonymous with lifestyle tuningby Henry Neuteboom
Today, Bongénie Grieder is a group with 17 points of sale throughout Switzerland, all of which are in prime locations. They stock the very finest brands, including Chanel, Gucci and Brunello Cucinelli. The name runs back a long way: Adolphe Brunschwig opened his first store in Geneva in 1891, and this was followed by a branch in Lausanne in 1903.
The stores now present ready-to-wear fashion, accessories, perfumes and home furnishings, and they have diversified in order to suggest different lifestyles. After all, today's public is cosmopolitan and cross-generational, and in order to make the shopping experience even more complete for all, the stores are playfully and thoughtfully arranged. They are the perfect place to stroll, meet friends, try on something new.
Their interiors are bright and contemporary, and they include restaurants, bars, hair and beauty salons. The Group is still managed by the Brunschwig family, Anne-Marie de Picciotto-Brunschwig, Nicolas, Jean-Marc and Pierre Brunschwig, who have chosen to continue to focus growth on quality. The store's logo was redeveloped in 2008, with lettering and colour chosen to express the discreet creativity that has always been the name's hallmark.
Today, the main stores are in Geneva, Lausanne, Zurich, Basel and Berne. There are another 12 stores in other locations in Switzerland, including boutiques in the airports. Plenty of opportunities to enjoy your Bongénie Grieder experience.
34 rue du Marché, CH-1204 Geneva, tel. +(41) 22 8181 111
Bahnhofstrasse 30, CH-8001 Zurich, tel. +(41) 44 2243 636
10 Place St François, CH-1003 Lausanne, tel. +(41) 21 3452 727
Eisengasse 14, CH-4051 Basel, tel. +(41) 61 2602 700
Kapellplatz 1, 6004 Lucerne, tel. +(41) 44 2243 551
Waisenhausplatz 14, CH-3011 Bern, tel. +(41) 31 3105 060
Below, the Bongénie store in Geneva
Below, the Vaud Lausanne store
Below, the Basel store
Below, the Lucerne store
Below, the Zurich store