A unique luxury shopping experience at Joyce in Hong Kong
A flagship in Hong Kong and another store at Plaza 66 in Shanghai.by Cheryl Chu
Shopping is one thing; shopping in Hong Kong is another. This urban jungle gives the luxury fashion hunter much to be excited about. But running from boutique to boutique can be a daunting experience sometimes. Worry not, you will find all your heart’s desire at Joyce boutique with almost every imaginable label available. While Joyce might be unfamiliar to the first-time visitor in Hong Kong, the name has been synonymous with an exclusive shopping experience for decades. Mrs. Joyce Ma established Joyce in an effort to bring European women’s designer ready-to-wear to Hong Kong. A true pioneer, the multi-label store opened at Mandarin Hotel in 1971.
Ten years later, Joyce also brought in European men’s designer ready-to-wear. Thanks to endless innovation and intelligent foresight, Joyce continued to develop and expand throughout the 80’s.
Today, Joyce is a US $100 million company and is more successful than ever. You will find the recently expanded flagship store inside New World Tower in Hong Kong. With a retail space of 28000 sq ft, customers can enjoy an unparalleled shopping experience. Theatrical intimacy and understated grandeur characterise the expanded space, while Mrs. Ma’s handpicked antique furniture adds a personal touch to the interiors.
Besides the expanded flagship store in Hong Kong, Joyce had its very first opening at Plaza 66 in Shanghai. With over 200 fashion brands including Jil Sander, Dries Van Noten, Balenciaga, BOSS Hugo Boss, John Galliano, Alexander McQueen, Etro and Oscar de la Renta, you are surely spoilt for choice at Joyce. Don’t forget there’s also Joyce Beauty, where you can make a few more purchases to beautify your spirit.
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