The big news is Dover Street Market, which on 19 March 2016 moved out of Dover Street and into a new store on 18-21 Haymarket, three times larger than the previous premises. Its new location is the original Burberry building dating to 1911, and DSM promise a new store “that will be entirely familiar and yet utterly new, 3,000 square metres over five floors with an expanded Rose Bakery at the top.” The refurbishment will protect the original building while also making it totally different within.
Many other brands are developing their London retail spaces. De Grisogono have opened a new flagship in Mayfair, at 15a New Bond Street. It features a new interior design concept by the brand’s founder Fawaz Gruosi in collaboration with architecture practice David Collins Studio, combining classic proportions and modernist furnishings. The wrapped metal framing that can be seen throughout the store is based on the interlaced Allegra jewellery collection, while the drawing room creates a luxury residential feel, perfect for de Grisogono’s haute couture jewellery and watches. Fawaz Gruosi said, “London today plays a very important role for the high jewellery market, and a large proportion of our unique piece production, which ranges from 350 to 500 unique pieces per year, will be exhibited in the new boutique.”
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Patek Philippe has reopened, and its expansion from 85 to 400 square metres makes it the largest watch brand presence on Bond Street. It carries the largest range of Patek Philippe watches in the UK, with all models from the current collection, including grand complications and haute joaillerie models. The store, with two levels, has interiors inspired by the Art Deco period, with custom furnishings and lighting developed specially for the brand. A sweeping staircase leads to the Service Centre with two full-time watchmakers.
At the newly-renewed Van Cleef & Arpels boutique, you have the feeling of being inside a mother-of-pearl-coated shell, with grey and taupe fabrics, and a spiralling staircase with all steps lit from beneath that create a suspended, floating effect The glass handrail and gold wall provide an effect of lightness and glinting reflections, enhancing the showcases displaying the brand’s iconic watches and jewellery. The third floor VIP room features some carefully-designed lighting scenarios, with warm lighting welcoming clients into the room, and ‘Celebration’ lighting in which pure white light is focused directly on the piece being presented. The boutique’s design transforms the Van Cleef & Arpels experience into a theatrical performance, different every time.