3 Rue de la Liberte - Guéliz, Marrakech
Run by French brothers Pascal and Arnaud Foltran, Kechmara has the controversial aim of making a very distinct breach with Moroccan traditions. Not that the place feels subversive in any way. Au contraire, it's a bright and breezy - and distinctly retro - place that holds forth a determinedly European aesthetic, (retro chairs on the pavement outside, Finnish designer chairs inside, abstract artworks on the walls) while serving Moroccan food.
This fantastically creative yet down-to-earth environment has deservedly become popular with a wide range of people, from young Moroccan students and families to trendies and tourists alike. It's a great hang-out for lunches, casual evening meals or even just for a drink in the evenings, since it has a well-stocked bar. The food isn't overly exhilarating, but it is affordable and tasty. Menus are generally limited to soups and salads and grills, although Friday is couscous day.
There's a pleasant terrace upstairs too, which is a good place to take a drink. At the time of writing the owners were considering live entertainment in the evenings, which would certainly put Kech Mara even further ahead of the pack.
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