Dubai Mall and its Fashion Avenue
Dubai Mall, Dubai
It is no secret that in Dubai, bigger is better. The world’s fastest growing city is home to the tallest building, the largest man-made Marina and now one of the biggest malls on earth, that mixes two of the city’s famed passions; breaking world records and shopping.
Opened in October 2008, The Dubai Mall is over 12 million square feet of retail paradise, boasting an entire ‘precinct’ devoted to haute couture. Fashion Avenue houses more than 70 signature brand stores, some the most capacious and extravagant in the world.
The long list of retailers reads like a who’s who of international luxury; from Chanel and Versace to Chloe and Alexander McQueen. You can browse Burberry, indulge in evening wear from Cavalli or bag the latest Hermes accessories. Literally every sartorial whim is catered for.
Legendary brand Mulberry were among the first to open their doors in 2009, launching their Spring 09 Collection, the first designed by Emma Hill, their new Creative Director. “The UAE and Dubai in particular is an amazing, emerging market,” says Vanessa Lunt, Mulberry’s Communications Director in the UK. “We know the customers are well traveled. For that reason, we wouldn’t want to diversify and from our experiences with UAE customers in our Bond Street store.”
Jo Malone, another very exclusive London retailer, has chosen to showcase her unique concept at Dubai Mall. Her combination of delicately perfumed products, elegant packaging and bespoke fragrances has won a loyal following in the UK. Now at her debut boutique in the Middle East, visitors will be treated to the full Jo Malone experience including the signature service that demonstrates how to mix your own scents.
The Mall is designed to cater to high-spending VIPs, with dedicated services like the VIP drop off and valet entrance that leads directly into the Fashion Avenue atrium. The atrium itself is impressive. Clad in onyx with a white marble floor and carved glass ceiling, you are left in no doubt that you are entering a shrine to luxury retail.