Lane Crawford Seasons Place, Beijing
Shop L130, Seasons Place Shopping Centre, 2 Jinchengfang Street, Xicheng District, Beijing, China
Lane Crawford, Hong Kong’s leading specialty store, opened its first store in Beijing in October 2007. As the first luxury, multi-brand specialty store of its kind, the Beijing store offers customers unparalleled shopping experiences, world-class services, and, uniquely, own-bought merchandise across Womenswear, Lingerie, Menswear, Shoes and Accessories, Jewellery, Cosmetics, and Home and Lifestyle.
“The own-bought retail model gives Lane Crawford the opportunity to present a unique merchandise edit, provide consistent and high level services in a stimulating and inspiring environment,” said Ms. Jennifer Woo, President of Lane Crawford.
Located in Beijing’s Seasons Place Shopping Centre, the 80,000-square-foot or 7,400-square-metres store features more than 600 brands. More than 50 percent of the store’s brand portfolio was new to the Beijing market when the store opened, many of the brands remained to be exclusively available in Beijing. In 2008, Lane Crawford Seasons Place won the prestigious Interior Design - Best of the Year: Designer’s Choice Award for the Retail/Fashion category. Time Magazine also recognised the store as one of the top 100 designs in its The Design 100 edition in the same year.
The Lane Crawford Seasons Place, Beijing store sprawls over three levels and features sumptuous and innovative interior design by Yabu Pushelberg, the world renowned firm behind the luxurious Lane Crawford ifc mall and Pacific Place stores in Hong Kong. Monolithic shapes and unique artistic materials combine to emphasise the Lane Crawford identity – a space of elegance and grace. Playing with the juxtaposition of classic and modern, Yabu Pushelberg’s design combines timeless zebrawood and marble finishes with hi-tech features, such as a fun, interactive display of rotating sports shoes.
The Womenswear area is divided into two areas – International Designer area and Contemporary area. The International Designer area is located on the second level and it’s created to resemble an elegant and luxurious penthouse. Graceful custom-made screens woven from maple wood, acrylic and copper are arranged in a 3-D mosaic pattern, adding a glamorous shimmer to the area.
Brands include: Azzedine Alaïa, Alberta Ferretti, Alexander McQueen, Burberry Prorsum, Costume National, Dries Van Noten, Emilio Pucci, Givenchy, Helmut Lang, Héver Léger, Marni, Miu Miu, Rick Owens, Sharon Wauchob, Stella McCartney, The Row, Vera Wang, and Viktor & Rolf.
Fine and designer jewellery from around the world is imaginatively displayed on stylised chrome tree branches. Displayed against a charcoal wall, backlit with amber light, the ethereal tree sculptures set the mood as yet another unique feature of Lane Crawford Seasons Place, Beijing.
Brands include: Dinh Van, Ippolita, Jude Frances, Lazare Diamond, Lydia Courteille, Mimi So, Marie Hélène de Taillac, Piaget, and Theo Fennell.
Shoes and Accessories
Located at the main entrance, Walking through Shoes & Accessories area – which houses some of the most coveted shoes and bags.
Brands include: Azzedine Alaïa, Alexander McQueen, Balenciaga, Christian Louboutin, Chloé, Jimmy Choo, Miu Miu, Sergio Rossi, and Stella McCartney.
The Menswear area is divided into two areas – International Designer area and Contemporary area. In the Contemporary Menswear area, a wide selection of shoes from brands such as Puma, Diadora, and Diesel is displayed on a rotating conveyor belt display with suspended fittings for bags and T-shirts which appear to float up and down.
The Origami Room on level three with folded metal walls and crisp geometric lines creates a space that is both artistic and original, and makes a perfect surrounding for contemporary menswear items
Brands include: Alexander McQueen, Armani Collezioni, Balenciaga, Costume National, Lanvin, Marni, McQ, Neil Barrett, Pal Zileri, Raf Simons, Rick Owens, Ugo Cacciatori, Undercover, and Viktor & Rolf.
Featuring a subtle geometric motif and illuminated niches, the 16-metre tall Media Wall by the Grand Staircase animates the space with projections of everything from seasonal runway shows to interviews and specially commissioned films and artwork. Reaching up to the top of the store, the Media Wall emphasises the grand scale of the space while encouraging customers to navigate through all three levels.
On the third level of Lane Crawford Seasons Place, Beijing, customers are entertained at the CD Bar, with music from around the world which may be sampled at iPod sound stations.
Home and Lifestyle
The exquisite Home and Lifestyle department features the best collections in linens, dinnerware, furniture and home accessories from around the globe. Fine crystal collection is housed in a spectacular, faceted round glass structure where an extensive collection of crystal from the world’s foremost brands is displayed.
Brands include: Agnona, Agresti, Astier de Villatte, Dayna Decker, Frette, Fornasetti, Innermost, Knoll, Modern-twist, Pratesi, Waterford and Wedgwood.