Florence, surrounded by rolling hills and fragrant Cypress trees, is a city that not only looks stunning but also smells wonderful too. And it is well known that certain smells can be unique and powerful reminders for the brain, triggering memories and even influencing moods.
Behind an unassuming entrance is a world of olfactory art to be discovered in all its complexity at Aquaflor. The heart of the boutique is the Parlor of Essences which boasts over 1,500 single scents, the starting point of every incredibly fragrant journey.
Via Borgo Santa Croce 6, 50122 Florence, Tel. +39 055 2343 471, www.florenceparfum.it
Why shouldn’t your home smell as good as you do? Florentine home fragrance brand Dr. Vranjes has a scent for every room from the bathroom and kitchen, to the bedroom and living room. You will never look at your living space the same again after a whiff.
Borgo La Croce 44/r, 50121 Florence, Tel. +39 055 241 748, drvranjes.it
This innovative perfumer breaks away from tradition to create an exclusive collection that challenges the way you perceive scents. Each scent is available as an eau de parfum and room fragrance to suit your mood.
Via Pietrapiana 44/r, 50121 Florence, Tel. +39 055 2639 657, loprofumo.com
Santa Maria Novella
Officina Profumo-Farmaceutico di Santa Maria Novella’s beginnings date back as far as 1212, when Dominican monks began producing potions for their fellow monks. Today this beautiful 400 year old pharmacy sells cosmetics and toiletries made following ancient traditions with the addition of new technologies. A joy for the senses and a glimpse of Florentine past from a different dimension.
Via della Scala, 16, Florence, 50123, Tel. +39 055 216 276, www.smnovella.it
The organisation behind Pitto Uomo, the famous men’s fashion fair, is running the international fragrance fair Pitti Fragranze in September hosting 250 of the globe’s most prestigious scent-makers. Get blindfolded and put your olfactory skills to test in an experience that will promise to be, well, a nose-opener.
11-13 September (but only open to the public 12 September), Stazione Leopolda, Viale Fratelli Rosselli, 5, 50144, Florence, www.pittimmagine.com